In order to encourage the growth of Industry 4.0, the Italian Government has announced a plan of € 13 billion investments in the next three years. Premier Matteo Renzi said that this plan could turn Italy into the land of opportunity. The essence of the Industry 4.0 vision is the “Internet of Things”, the connection of things, machines and people.

internet of things

The web plays a very important rule in the connection of people: the revolution of Industry 4.0 introduces new web marketing models.

Libera adv has been operating for years in the field of marketing for B2B, it is specialized in web marketing strategies and internationalization. More information: or tel.



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